Beauty and The Beast Swag Lounge for the 2013 ESPYS
Presented by Trea Day Management & Publicity, g.l.a.m. LLC and Jazzy Girl Luxury Hair Collection, The Beauty & The Beast SWAG Lounge added a new and diverse element to the 2013 ESPY Award festivities in Los Angeles, CA earlier this week! Held at the ultra chic Game Sports Bar, the unique gifting event was an eclectic juxtapose of sports, entertainment, fashion and day time fun!
Between the black canopied area where countless publicists checked in their celeb and athlete clients for 5 hours straight, the bevy of media camped before 20 feet of crimson carpet and beautifully designed backdrops, platinum rapper Game’s killer Rolls Royce on display at the door and the colorful coin laundry adjacent to the actual venue…when event attendees pulled up to the scene, the visual alone was a carnival of stimulation and intrigue!
The relaxed environment, coupled with the high-end polished feel, helped exemplify event Co-Producer Trea Davenport’s concept behind Beauty & The Beast SWAG Lounge. “As a regular girl from Detroit who moved to LA only 10 months ago from Atlanta, we wanted to execute an event that exuded a west cost WOW with a southern sensibility.” She further explained; “This is the motto of my firm, Trea Day Management & Publicity and one of the reasons I expanded my practice to the west coast…the Beauty & The Beast SWAG Lounge [the first event I’ve produced since my expansion to California], was the perfect embodiment of our concept to combine GRIT, GLAMOUR and GRIDIRON.” During a memorable red carpet moment while standing side by side with fellow celebs such as rapper Charli Baltimore and Ford model India Christin, event host Game jokingly blurted out…”Hey yall, how we gone just act like we not on the red carpet facing the coin laundry?!” Popular urban model Deelishis quipped.”YES! And I love it!”. The exchange and event were classic.
Guests were greeted by Trea Day’s gorgeous staff of professional, friendly, efficient Event Assistants clad in specially designed bright red baby T’s and crisp white bottoms with gold accessories!
Sounds of VH-1’s Love & Hip Hop Atlanta star DJ Babey Drew’s wafted out the doors, giving the undeniable vibe of a Day-party with international flair. His masterful mixes of pop, house, hip hop, r&b and reggae were the perfect blend to compliment the diverse array of arrivals!
Notable guests included; Game, Sheldon Price (Indianapolis Colts-CB), Christina Milian, NUVO TV’s Curvy Girls star Ivory May Kalber, LA Temptation (current Legends of Football League champions), Jas Prince, Grammy nominated songwriter Lonny Bereal, Busta Rhyme and Spliff Star Conglomerate member J-Doe, Flava of Love famed model Deelishis, rapper Charlie Baltimore, NBC’s Last Call Comedian Adam Richmond, producer Andrew Lane, Middleweight boxing champ Austin “No Doubt” Trout, India Christin (Ford Models), Bonnie-Jill Laflin (LA Lakers Scout), Soulfood actress Vanessa Williams, Bold and Beautiful stars; Texas Battle and Naffesa Williams, Eric Pierce (Sneaker Nation TV), Buffalo Bills player Brad Smith, actor Bruno Amato, China Upshaw of WE TV’s LA Hair, Reggie Benjamin, Chicago Bulls champ Craig Hodges, FUSE TV’s The Hustle star Davetta Sherwood, Deanna Lee Douglas, Miss Fitness Universetitlist, Diana Hex, Jessie Malay, Jewell Capeles of Death Row, actor Joe DiGiovani of Criminal Minds, Disney Channel’s Kyle Massey of Cody in the House, Miranda Rae Mayo, Orisha Sound, HBO Def Poet C Bone Jones, celebrity bloggers Natalise Kalea, Eve Dionne and Jasmine Brand, Mr. Robotic, Noah Dahl (The Black Dahlia), Grammy winning composer/pianist Omar Akram, Denica, Fatal Mack, Natalie Kalamdaryan, Reatha Grey (Betty White’s Off Their Rockers), producer/actress Sweetie Sherrié (All of Us), actress Taylor Hay, Tess Broussard, sibling actresses Sophia Strauss (Little Fockers) and Victoria Strauss, celebrity makeup artist Yolande Denise, hairstylist
Derazett Crutchfield, handbag designer Elle Tarplin, Two Girls and A Drink and countless other producers, songwriters, actresses, film and TV execs, stylists and sports notables!
The Beauty & The Beast SWAG Lounge
offered gourmet munchies, lively libations, major media opps a special viewing of visual artist Lisa Samuel’s painting “Lebron on Fire” and of course cool SWAG [Stuff We AlL Get] courtesy of generous sponsors including Christina Milian and Jas Prince’s Platinum eHookahs, Art is My Drug, B.M.B., Colour Gossip Nail Polish,
DJ Babey Drew’s THAHA tees, Enjoy Detroit, Bread B Butter Productions, Exclusiv Vodca, From NOLA to LA With Love, Game Sports Bar, iVogue Shop on Melrose, SPTB Entertainment, K Michael’s Dunkman Eyewear, Equinox, Power Africa, Oyin Handmade, Sunny Isle Jamaican, Sonnshine Tees and Rich Kats.
On site media coverage consisted of outlets such as Associated Press, NBC, Reinchild.com YBF, thejasminebrand.com, BeAboutThatLife.com, Jockington.com, Red Carpet Report TV, Mingle Media TV, Beauty & The Carpet, WestCoastRyderz.com, Lady Scribe, Channel 7 Sweden, Metro News, Globe Photos, Press Line Photos to name a few.
The D Network worked in conjunction with Trea Day Management and Publicity on event day to assist in making the Beauty and the Beast Swag Lounge a successful event.